YOU GO TO A PROPER PERSON, GURU,

AND HEAR FROM HIM.

Krsna has given you the ears. Therefore Vedic knowledge is called sruti. You go to a proper person, guru, and hear from him. Therefore this word is used. Sruyamanayam. If you hear from the right person, then krsne parama puruse bhaktir utpadyate. Then you develop your Krsna consciousness.